The annual winter sports exposition held in Denver, scheduled for 2024, serves as a central hub for retailers, manufacturers, and consumers within the snow sports industry. It is a designated event where the latest innovations in equipment, apparel, and related technologies are showcased, along with opportunities for networking and order placement. A comparable event might be a national sporting goods convention.
The gathering provides a significant economic boost to the Denver metropolitan area, drawing attendees from across the country and internationally. It allows businesses to present their upcoming product lines to a targeted audience, driving sales and shaping future trends in skiing, snowboarding, and other winter recreational activities. The historical context involves the evolution of winter sports equipment and the growing popularity of mountain-based tourism.