The phrase denotes a specific release of Crown Royal whisky, characterized by its limited availability and tied to the calendar year 2024. Such releases often feature unique blends, packaging, or aging processes intended to differentiate them from standard offerings. The appeal lies in its exclusivity and potential collectibility.
Limited edition releases within the spirits industry serve multiple purposes. They generate excitement and heightened consumer interest, fostering brand loyalty among enthusiasts. Historically, these special releases have commemorated anniversaries, celebrated specific events, or showcased innovative distilling techniques. The scarcity factor frequently contributes to increased demand and perceived value.