The cultivation and availability of this tart, red berry within the Indian subcontinent represent a relatively recent development in the nation’s agricultural and culinary landscape. While not traditionally a part of Indian cuisine, increasing global trade and awareness have introduced it to a wider audience. It refers specifically to the Vaccinium macrocarpon species, commonly known for its use in juices, sauces, and as a dried fruit.
The introduction of this fruit offers potential advantages for diversification within the Indian agricultural sector. Its cultivation, though requiring specific climatic conditions, can provide alternative income streams for farmers in suitable regions. Furthermore, the berry’s recognized health benefits, stemming from its antioxidant properties and potential role in preventing urinary tract infections, contribute to its appeal and growing demand within the Indian market.