The phrase refers to a specific promotional period at a particular establishment, likely a restaurant or bar named “Crab City,” during which discounts or special offers are available. These offers commonly include reduced prices on beverages, appetizers, and, presumably, crab-related dishes. For example, patrons might find discounted crab legs or crab cakes during these designated hours.
Such promotions are strategically implemented to attract customers during traditionally slower business periods, thereby increasing revenue and overall foot traffic. They can cultivate customer loyalty by offering value and a positive dining experience, creating a favorable brand image. Historically, “happy hours” have served as a means to boost sales and foster a sense of community within local establishments.