The phrase represents a comparison of a Toyota 4Runner (specifically, the fifth generation model) in its factory stock configuration versus the same vehicle after the installation of a leveling kit. This comparison typically highlights the visual and functional differences resulting from the modification.
Such modifications are pursued for a number of reasons. Owners often desire improved aesthetics, creating a more aggressive or balanced stance. Leveling kits can also provide slightly increased ground clearance, which enhances off-road capability. Historically, leveling kits have been a popular and relatively inexpensive method of achieving these benefits compared to full suspension lift kits.